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Growing Sales, Style & Reach: The Details Concept Store Playbook

Clothing

3 months

They helped me build a brand that feels true to me and is now my full-time income. Incredible team!

Silvia Pavel

Mar 10, 2025

Our goal

Details had the look, the energy, the product. What it needed was reach. Our goal is to take this urban fashion gem to the national level — to build a community, amplify visibility, and turn style into real, measurable sales.

Boost national brand awareness

Create a consistent, recognizable visual identity

Build and nurture a digital-first fashion community

Increase engagement and follower growth

Use content & campaigns to fuel brand growth

Marketing strategies

Locking in the Brand Identity

Our first step was defining how Details shows up online — from tone of voice to the visual style that reflects urban culture. The brand needed to feel bold, fresh, and aligned with the audience’s lifestyle, without losing its curated edge.

Content That Reflects the Culture

We built a content plan focused on storytelling, lifestyle vibes, and product showcases. From reels and drops to mood-driven visuals, every post was crafted to speak to a fashion-forward, digitally native audience. Our content wasn’t just to post — it was made to connect.

Paid Campaigns With Purpose

We rolled out Meta campaigns targeting key interest segments across Romania. Every ad was aligned with real objectives: increase reach, drive quality traffic, grow conversions. We continuously tested creatives, formats, and messaging to optimize performance at every step.

Real Results, Real Momentum

In just a few months, Details has gained national visibility, a growing fanbase, and steady online sales growth. With a strong digital foundation in place, we’re scaling campaigns and building a brand that doesn't just sell — it sticks.