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This Is Just the Beginning: Chapter One of Poetic Alb’s Digital Story

Slow Fashion

2 months

Working with them unlocked a new layer of vision for my brand – I finally feel seen, understood, and positioned for real growth.

Bianca Avram

Feb 3, 2025

Our goal

From the start, we knew Poetic Alb was more than a brand – it was a story waiting to be seen. Our mission: amplify its digital presence and turn storytelling into sales.

Expand visibility across social platforms

Build an engaged online community

Leverage emotional storytelling and visual identity

Drive consistent online sales

Create a scalable content strategy

Increasing sales & revenue

Laying the Groundwork

We started with a full brand audit: voice, visual identity, previous content, audience insights, and analytics. We needed to understand the why behind the brand before pushing it forward. Through this discovery phase, we identified key growth levers and friction points in the content and sales journey.

Building an Identity that Connects

We refined the brand’s tone, optimized content formats for Instagram and TikTok, and designed content pillars rooted in lifestyle, storytelling, and product education. Our creative direction began reflecting the poetic universe of the brand, making it resonate deeply with the right audiences.

Strategic Growth Engine

With content and community in place, we deployed targeted ad campaigns to test product-market fit, audience behavior, and conversion drivers. From organic engagement to strategic paid traffic, we ensured every campaign had a clear goal: build trust, inspire action, and sell with authenticity.