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Driving Performance with Google Ads for INA Distribution

Cleaning Products

6 months

From zero to seven figures in a year – their strategy changed everything for my coaching business!

Gusita Alexandru & Gusita Alina

Mar 17, 2025

Our goal

Turning Intent into Revenue with Google Ads

Google Ads

Visuals adapted to each audience & product type

Campaigns segmented by category & usage

Clear, conversion-focused ad copy

Content created based on performance data

Weekly optimizations & A/B testing

Clarifying the Positioning

We started by understanding the dual audience: businesses and households. Then we shaped messaging and visuals to clearly speak to both — no fluff, just value.

Creating Conversion-Ready Ad Content

We designed visuals that simplify complex products and highlight benefits fast. Clear, clean, and tailored to the platform — made to drive clicks.

Structuring and Scaling Google Ads

We organized campaigns by product type and buyer intent. From HoReCa detergents to home essentials, each ad hit the right search with the right offer.

Ongoing Optimization, Consistent Grow

Through weekly performance reviews, A/B testing, and search trend monitoring, we constantly refined campaigns — keeping results strong and scaling what works.