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Driving Sales & Strategic Growth for Printesa Sofy

Kids Fashion

1 month

"They’re more than a performance team — they bring ideas, they move fast, and they know how to sell. Our campaigns work because they understand the full picture."

Camelia Badiceanu

Jun 15, 2024

Our goal

Build a high-performing, conversion-driven ecosystem across Facebook & Google — powered by custom ad content, constant testing, and real-time adaptability.

Paid campaigns on Facebook & Google focused on ROAS

Custom ad creatives tailored to each campaign

Agile product & promo switch based on seasonality

A/B testing & optimization for CTR and conversions

Data-driven content ideas that boost performance

Strategic support beyond media buying (offers, visuals, angles)

Performance-First Mindset

From the start, we approached the account with one thing in mind: conversion. We tested multiple ad angles, product highlights, formats, and hooks — from seasonal collections to last-minute gift pushes. Every campaign was built to perform.

Always-On Flexibility

One of the keys to success has been agility. We've adapted fast to each season — school start, holidays, spring launches — and constantly adjusted what products we promote and how. The strategy is dynamic, just like the audience.

More Than Ads

We didn’t just run campaigns — we brought value beyond our scope. We suggested product bundles, highlighted bestsellers based on data, and proposed new creative angles to boost engagement. This made the entire marketing flow more aligned and effective.

Results that Count

Thanks to a mix of creativity, strategic ads, and close collaboration, Printesa Sofy has seen consistent growth in sales, better return on ad spend, and stronger customer engagement. And we’re still scaling.